IPL media rights auction: Bids cross Rs 43,000-crore mark on Day 1

That's more than 2.5 times higher than the value of previous cycle

TV and digital rights value on a per-match basis has surpassed the Rs 100-crore mark

On a per-match basis, the IPL is now just behind the US' NFL in terms of cost to a broadcaster at $13.5 million

the Premier League (English football league) has a per-match value of $11 million (Rs 85.58 crore).

according to the sources, implying that the combined value may breach the Rs 50,000-crore-mark on Monday.

Bidding for the special rights package and the rest-of-world rights will also happen on Monday.

The final winners are expected to be announced by the end of the day, they said.

Digital rights cost neared Rs 50 crore per match at the end of bidding on Sunday

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